Medical Writing
Why manuscripts get rejected: it's rarely the science
Reviewers reject solid work for reasons unrelated to methodology. Structure and abstract legibility do more work than most researchers admit.
Blog
Where scientific communication breaks down — and how to fix it
Analysis on scientific writing, peer review and biotech communication, from the team behind Iridis.
Medical Writing
Medical Writing
The abstract is the only part most people read
A reviewer forms an opinion before the methods section. If the abstract buries the finding, the verdict is half-formed before the evidence appears.
Peer Review
How to respond to Reviewer 2 without losing your paper
A contested review doesn't have to sink a paper. Point-by-point letters that concede what they should and defend what they shouldn't turn revisions around.
Medcomms
White papers that still work eighteen months later
The long document is where credibility is won. A well-built white paper keeps generating leads years after it ships.
LinkedIn
LinkedIn for scientists: authority without the cringe
Posting as a scientist doesn't mean performing for an algorithm. Authority comes from saying something only you could say, clearly.
Science Validation
What a claim audit actually catches before launch
Before a health product reaches users, someone should check whether its claims survive a clinician's reading. Here's what an audit flags.
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